Articles
Television advertising is a great way to reach a large audience with the power of site, sound and motion. In-stream video is a great complement to television. Here are a few benefits you may experience if you combine your television ad campaigns with in-stream video ads:
- Incremental reach: Numerous studies have shown that online video increases the reach of your advertising campaigns beyond television alone.
- Measurement: in-stream video allows you to measure the effectiveness of your ad through conversion metrics and user behavior.
- Flexibility:A 2010 Nielsen IAG study found that re-purposed television ads perform well online, oftentimes beating web original video ads. (US only)
- Brand Impact: A recent Nielsen study found that online video advertising outperforms television advertising for brand recall, message recall and likability. (US only)
- Viewer Engagement: A 2009 Online Video Engagement Consortium study found that online TV show viewers are 28% more likely to pay attention than live TV show viewers. (US only)